Identifying and communicating a clear vision is one of the
most important functions
a leader can perform.
All leaders should understand the basic elements of visioning
and how to communicate
a clear vision.
Do you know and where you are leading your organisation
over the next 3, 5 and 10
Creating a clear and effective vision delivers
many benefits to the organisation. Not
only does a clear, shared vision help define the values
of the company or business
and its employees, but it also helps guide the behaviour
of all employees. A strong
vision also leads to greater efficiency.
A strong vision requires a recognition
and understanding of core values that the
organisation holds. Once the leader identifies the core
values of the organisation, he
or she needs to effectively articulate and communicate the
purpose and envisioned
With such a clearly communicated vision,
the organisation will facilitate buy-in from its
employees and create a sense of shared vision.
• Define and articulate your core values.
• Plan how to communicate this effectively.
• Know how to secure loyalty from stake holders.
• Establish a shared vision with your organisation.
• Translate your vision into practice.